The emperor’s new clothes
New clothes for the emperor. Made just for you o lordship. You can now do business from the confines of your home. No meetings, no interaction, no knowledge necessary, just profits and huge profits. All this just for you. It’s so easy that you don’t need anyone else to share this with. No stakeholders. It’s soooooo easy. It’s sooooo wonderful.
So the emperor now wanders in cyberland wearing his new clothes 
with many people around him but no one really on his side. Living in an imaginary world of successes created by the so called internet millionaires who literally beg you to buy their $7 secret on how they did it.
But you are smart. You do not want to be like the emperor. You want to do business and you need partners on your side to be successful in any business. Choose partner/s who can tell you where you can falter. Someone who can tell you what you look like and sound like on the internet. And most importantly, someone who can do something about it and make it better.
If you are to succeed in an online business you will need professional partnerships to work for you. Outsource your non key areas to skilled and reliable people. If you are good at writing, outsource your graphics and technical work. If you are good at graphics then you could outsource your marketing and technical side. You could even partner with people with similar skill sets. For example you could partner with a marketing company even though your core strength is marketing – maybe just to get leverage in a new geographical market.
Whatever you do, don’t attempt to do it all by yourself. You may be a genius, but find other geniuses to work with you. Two or three geniuses are definitely better than one. They can give you a definitive edge over your competitors and probably even pre-empt them.
How to outsource?
Find experts who you think you can be comfortable with. Start a conversation. Maybe you can visit and comment on the expert’s site. Or better still, you could comment about the site on other major blogs or social sites. This is sure to get the attention of the expert. Then approach and chat. Make an offer the expert can’t refuse. After all, it will work only if it is a win-win situation for both.
Outsource v/s JV:
While outsourcing may help you get on your feet, you will need professional joint ventures to get you running thereafter. But beware – JV is not something you can do without prior mental preparation, homework and due diligence. You will need to be armed with vision and knowledge on how to approach joint ventures in a way that can be extremely useful to you.
Find and cut jv deals like a professional, where both you and your partner have significant gains. JV or joint ventures are the way to go, but finding the right jv partners can be difficult. And getting the jv to really work for you is a science that needs to be learnt. If joint ventures are to work favorably for you then you need to treat it like a process. It’s necessary to understand the process and then tune yourself with this understanding, so that you keep yourself on top of the game, on top of your competitor’s moves. By combining creativity, persistence and vision you can be a leader in the field of your choosing, and find and utilize the joint venture partner of your choosing. I have written a book on joint ventures that offers an in-depth look at these questions:
1. Why should you enter into a jv?
2. Who should you choose and how.
3. Writing the jv proposal. Make it difficult for your potential partner to refuse.
4. Traps to avoid.
5. Never work with small fish. Never be intimidated by online giants. Learn the secrets of how to pitch for big jv partners and get away with it.
6. Tools that can be used online.
7. Elements that ensure high success rates in a jv.
8. When to enter a joint venture with caution.
9. Legal issues.
10. Real life case studies of successful joint ventures for online business.
So you could choose to live in a fool’s paradise wearing the emperor’s new clothes with no one really on your side, or create a culture around you that makes sure you never go wrong and reach your goals swiftly and effectively through the right partnerships.
To top it all, this book also comes with a FREE opportunity to brainstorm with the online business guru
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