“I gotta get paid!!”
So you have this great idea that can make money for YOU. It just needs a website that can pay YOUR bills. It can even make YOU extremely rich – rich enough to retire next year. Well, there is work involved, but it’s painless. It’s called affiliate marketing. The merchant has even provided you with readymade HTML code that can be easily put within the content you write (or recycle from other online content)
The site is a zombie. It exists in a vacuum, with a single minded purpose to serve itself. There are thousands of websites that were created with the sole intention of making money for their owners – for YOU, for ME.
The magic formula of the internet age seems to be ‘Website=money for ME’. This is the magical equation that most web entrepreneurs base their entire online business plans on.
So what happened? Why are these zombies not earning a dime for their masters? They have all overlooked, underestimated or forgotten one person in the entire equation - THE CUSTOMER!! Nowhere in the magic equation, the customer has decided to punish the people behind the formula. He simply does not buy. He cares neither for the website nor for it’s owners. They are mindless robots as far as he or she is concerned.
Affiliate marketing makes money off recommendations by affiliates. People don’t value recommendations of self serving robots, they value views of real people who care about them, people who take the trouble of connecting to them and solving their problems.
The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful free or paid information.
Many writers put out sub standard information simply because they’re writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want.
That’s a surefire recipe for disaster.
“Whenever you write anything for your subscribers, website visitors and customers don’t write with the sole intention of getting a check.
Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.”
Without an effort from you to show your readers that you value them enough to part with real information and that you see them as more than just a dollar sign, you’re going to be lumped in a group with all the rest of your competitors with a big sign on your forehead marked “Will Do Anything For Commissions”.
Responsive readers are born from conscious efforts to build a solid relationship with them.
This post is based on my book ‘Relationship marketing for newbies’. You can read more on this topic in the book which can be bought and downloaded instantly. Throughout this book I’ve done my best to teach concepts that will enable you to delve deep into the minds of your website users and newsletter subscribers.
The relationship marketing techniques that I have written about in detail in my book are based on the very nature of the people you sell to. People can change a lot of things about themselves but their nature isn’t usually one of them. People can go against their nature for short periods of time but rarely can they change it.
‘Relationship marketing for newbies’ is an attempt to see online business and internet marketing from a whole new perspective. The perspective of the online customer. The book attempts to get into the minds of the customers and see what exactly makes it act and react. To get into the psyche of the customer and be able to predict and even ‘guide’ his or her response.
This book is invaluable to web entrepreneurs and online business owners. It can change the way you look at your business and that can really make a difference.
The book can be downloaded from the link that you get after buying it from our online retailers 2CO.com. You can try this product 100% RISK FREE. This product like all other products on bingness.com is available with a 30 day Full money back guarantee with no questions asked. If you are not fully satisfied, just ask for a refund within 30 days of purchase via email to refunds (at) bingness.com Read our refund policy here. Also your data is safe wih us as we follow a strict no spam policy. Read our privacy policy and disclaimers here.
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